Our Partners

Rome wasn’t built in a day, and certainly not on its own. To build a great brand, you associate with the best. We chose our partners carefully. They have the same approach to quality as we do combined with great services and great products. They make our life better and we hope they will do the same for yours.

  • Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfill their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics.

  • Dubai Sports Council in Dubai is dedicated to setting up a distinguished sporting community to make Dubai a pioneer in sports. They are paving the way for the youth in the region to achieve tangible national, regional and international sporting goals. Urban Energy are a partner to Dubai Sports Council leading the way on women’s fitness and health issues in Dubai.

  • My List.ae is the first online gift registry in the UAE. MyList offers a large selection of gifts just for mum, for babies or useful for the whole family. Pre/Postnatal fitness, jewelry, spa treatment, family photoshoots etc.. In 6 easy steps, set up your online gift registry and let your friends, family and colleagues contribute from anywhere in the world. Free, Easy, Convenient, MyList online gift registry is also super flexible and will ensure that you receive the gifts that you will really appreciate!

  • Sports medicine primarily deals with the treatment and preventative care of athletes. Up and Running focuses on recovery from musculoskeletal injuries by restoring function and alleviating pain. Whether your injury is minor or chronic and affects your mobility or enjoyment Up and Running will develop a treatment program specific to your needs and goals. Up and Running treats: elite athletes and teams, urban athletes such as gym users or mums getting fit, recreational weekend warriors, children involved in sports and workplace employees seeking to improve their health and lifestyle.

  • Dubai Plus is a city smart card program for government and semi-government employees in Dubai. The program is designed to improve the Dubai Happiness Index, launched by Shaikh Mohammed bin Rashid Al Maktoum. Card holders can make purchases using it’s electronic wallet, pay for RTA (Dubai Roads and Transport Authority) services and get promotions from registered merchants.

  • Kids HQ is a Childrens Activity Area located on Umm Suqeim Road in Barsha, Dubai. With a huge softplay adventure maze overlooked by our Parents’ Cafe, they have classes and activities for kids and mommies too! They organize amazing birthday parties for kids as well. Most of our Fit Mums classes are held in this location.

  • Mums@Work, powered by Mackenzie Jones, is the first initiative of its kind in the region focused on helping mothers back into the workplace after taking a career break. They connect candidates and clients to guide, mentor and ensure that mums have the skills and confidence to get the job that is right for them.

  • Seraphine is the go-to brand for trendy mums-to-be seeking beautiful maternity clothes. They provide women with a wider choice of luxurious maternity occasion wear to fit with the glamorous local lifestyle, as well as offering design services for many celebrities across the world.

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